Using Customer Experience to Grow Your Customer Base – eBook

How Superior Customer Experience (vs. Customer Service) & Customer-centric Pivot Can Increase Customer Traffic & RevenueWhat you’ll learnUnderstand the customer journey as people discover and engage with your businessImmediately impact key points along the customer journey to improve customer experienceUnderstand the difference between customer service and customer experienceUnderstand switching costs and the role that customers’ brand loyalty plays in customer choiceUnderstand the impact your responses to reviews can have on customer experience and be able to respond effectively to various types of customer reviews.Understand how improving customer experience leads to increased revenueRequirementsSimply a willingness to learn and an interest in improving your customers’ experience!DescriptionIn this course, you’ll see – both through recent third-party research and specific, real-life business examples – how delivering a superior customer experience can help you increase your revenue and grow your customers and business.This would be a great course for you if:You are a current business owner – whether you have an ecommerce, brick and mortar, or service business– who is actively seeking ways to improve your customers’ experienceYou are an aspiring business owner and want to proactively identify ways to elevate your customers’ experienceYou do not believe that providing a superior customer experience can directly benefit your business in terms of higher revenue and greater business growth.You aren’t sure of the difference between customer service and customer experienceYou find that you are continually lowering prices or offering coupons to attract and retain customers, and are looking for ways to differentiate your business beyond competing on priceYou’re spending a lot of time and money troubleshooting with reactive customer serviceCourse sections include: Understanding Customer ExperienceThe Difference Between Customer Experience and Customer ServiceThe Customer JourneyCustomer Behavior, Including Brand Loyalty and Switching3rd Party Research on the Relationship Between Customer Experience and ProfitsMaking an Impact Through Customer ExperienceSoliciting FeedbackBest Practices in Responding to Customer ReviewsFurther Improving Your Value to CustomersWho this course is for:Current business owners (ecommerce, brick and mortar, service) actively seeking ways to improve their customers’ experienceProspective business owners who want to know how they should prepare to offer a superior customer experienceAnyone interested in learning what “customer experience” is and how it can be impacted