The Agile Brand Guide to AI & Marketing: Generative AI, Next Best Action, Task Automation, and Beyond for Marketers (Agile Brand Guides) by Greg Kihlstrom, Carlos Manalo – eBook

Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI that creates original imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams..In this fourth book in the best selling Agile Brand Guide series, the successful planning, adoption, and optimization of artificial intelligence tools to improve marketing results is explored.The Agile Brand Guide to AI & Marketing by Greg Kihlström is now available in print and as an ebook.The book explores how marketing and CX leaders can be successful with artificial intelligence in their planning, implementation, and optimization. This includes an exploration of both the current uses of AI and machine learning in marketing, as well as the four primary areas where marketers should be paying attention. The book includes insights and interviews with some of the thought leaders in marketing and AI, and a foreword by Carlos Manalo, Co-CEO and Co-Founder of The Office of Experience Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to the application of AI in marketing provides insights and ideas that both beginning and seasoned leaders can utilize to be successful.