This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.
Sale!
Thanks For Buying/Renewing Premium From My Blog Links To SupportWithout You And Your Support We Can’t Continue – eBook
Note : We will send documents to your purchase email within 24 hours of your payment. Don’t worry, we will send it to you as soon as possible
Original price was: $70.99.$15.00Current price is: $15.00.
Details
Language | |
---|---|
ISBN | |
Page number | |
Format |