Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
Sale!
Susan Baker, “New Consumer Marketing: Managing a Living Demand System” – eBook
Note : We will send documents to your purchase email within 24 hours of your payment. Don’t worry, we will send it to you as soon as possible
Original price was: $70.99.$15.00Current price is: $15.00.
Details
Language | |
---|---|
ISBN | |
Format |