This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers.Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students′ analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis.
Sale!
Stig Hartmann, “Cases in Marketing ” – eBook
Note : We will send documents to your purchase email within 24 hours of your payment. Don’t worry, we will send it to you as soon as possible
Original price was: $70.99.$15.00Current price is: $15.00.
Details
| Language | |
|---|---|
| ISBN | |
| Page number | |
| Format |