SaaS Metrics Fundamentals for Managers, Founders & Investors – eBook

The Most Comprehensive Course on SaaS Metrics: Bookings, ARR, Churn, Retention, LTV, CAC, Unit Economics and DashboardWhat you’ll learnMeasure and Track the Right SaaS Metrics **FREE DASHBOARD TEMPLATE INCLUDED**Articulate the SaaS Business ModelAnalyze SaaS Business TrendsInterpret SaaS Metrics Performance and Discuss Meaning and ImplicationsDraw Insights and Conclusions from SaaS Metrics PerformanceBreak down ARR Momentum Trends: New, Expansion, Downsell and ChurnPresent SaaS Metrics in a Beautiful Dashboard that Tells the StoryAnswer Questions at your Next SaaS Company InterviewBookings (TCV/ACV)Annual Recurring Revenue (ARR)RevenueRetention and Churn Rates (Customer vs Dollar-Based, Gross vs Net)Renewal RatesCohort AnalysisCustomer Life Time Value (LTV)Customer Acquisition Cost (CAC) and CAC Payback PeriodLTV/CAC RatioSaaS Magic NumberSaaS Financial ModelProfitability, Gross/Operating/Free Cash Flow MarginRule of 40RequirementsBasic financial analysis knowledge would be helpful, but not requiredBasic knowledge of Google Sheet/Excel would be helpful, but not requiredDescriptionTHE MOST COMPREHENSIVE COURSE ON SAAS METRICS AND SAAS BUSINESS MANAGEMENT ON THE MARKET TODAY!2022 UpdatesAll Course Notes in One Downloadable PDF (close to 200 pages!): Lecture presentation slides for all the lessons are now available for download in one single PDF. This is a great reference tool for you to review the course materials anytime in the future. Access the resource in the last section of the course.New 1-Pager SaaS Metrics Cheat Sheet: I created this cheatsheet so you have all the key metrics and their formula all in one place! Access the resource in the last section of the course.New Quizzes and Assignments: 7 quizzes and assignments have been added/refreshed in various sections of the course.*********************Are you:Working at a SaaS company, but you secretly don’t understand SaaS metrics?Confused by terms such as bookings, revenue, ARR, retention rate, and unit economics?Looking for a career opportunity at a software company and you need to impress your interviewer with a solid understanding of SaaS?If any of these applies, then you have come to the right place!This SaaS Metrics Fundamentals course will give you the right tools and skills to be successful.My name is Jimmy, and I have over 10 years of consulting, strategy and finance experience in technology companies in Silicon Valley.If your professional work is related to software, whether you are a company founder, a sales executive, product manager, a financial analyst, a business leader, a product manager, or an investor, you will need to how to measure and analyze a SaaS business with the right metrics.The most valuable software enterprises today are SaaS companies. With the number of job opportunities at these companies, mastering SaaS metrics is going to be immensely valuable for your careers.The course starts with the basics of the SaaS business model, take you through the metrics to measure business growth, product stickiness, unit economics and financial performance. Ultimately, you will be able to impress your team with a metrics dashboard and presentations that tell the right story.This course is packed with the following to enhance your learning:High quality videosTutorials/DemosReal life examplesQuizzesArticles CheatsheetsAll the beautiful spreadsheets and dashboards are included for free so you can save hours of your time and make these tables and charts your own in a matter of minutes.By the end of the course, you will be able to:Measure the right SaaS metricsAnalyze trends from metrics performance, Articulate its meaning at your next meeting.Know more than your colleagues Take your career to the next level. So are you ready to take your career at a SaaS company to the next level? If so, jump in, and I will see you in the course!*************************Course Content OverviewCourse IntroSaaS Business ModelBusiness GrowthBookings: TCV, ACV, Contract TermBookings: Offer TypeBookings: New vs RenewalTCV/ACV vs ARR/MRRRevenueARR AnalysisProduct StickinessChurn: What and Why?Retention / Churn Rates I – Intro and Count BasedRetention / Churn Rates II – Dollar BasedRenewal rateCohort analysisUnit EconomicsUnit EconomicsCustomer Life Time (LTV)Customer Acquisition Cost (CAC) and Payback PeriodLTV / CACSaaS magic numberP&L MetricsP&L Financial Model Walkthrough:Profitability (Gross Margin, Operating Margin and Free Cash Flow Margin)Rule of 40SaaS Metrics DashboardSaaS Metrics Dashboard OutputMake your own Metrics DashboardWho this course is for:Financial Analysts at SaaS companiesBusiness and Operation Leaders at SaaS CompaniesSoftware Company Founders / InvestorsCandidates Seeking Employment / Interviewing at SaaS CompaniesProduct Managers