Political marketing : The art of multiplying votes by Matheus Martins Soares – eBook

The power of political marketing is fascinating. It’s a skill that can make the difference between a successful campaign and a total failure. When combined with the internet, this power can be multiplied exponentially, reaching voters in all parts of the world and winning votes that would otherwise be inaccessible. Political marketing is the art of persuading people to vote for a candidate, and that’s not an easy task. Voters are human beings with strong opinions, feelings and convictions, and persuading them to change their minds is not a simple task. However, political marketing has the ability to create an attractive image of the candidate, so that voters can identify with him and thus feel motivated to vote for him.