Neuromarketing emerges as a revolutionary discipline that transcends the boundaries of traditional advertising.Instead of relying exclusively on market research and demographic data, neuromarketing is the opportunity to delve into the complexities of the human mind, exploring the intricacies of the brain to decipher the secrets of purchasing decisions.This discipline not only challenges conventional marketing, but also redefines the way we understand and connect with consumers.Discover how to employ advanced neuroscience techniques and technologies, and you’ll see neuromarketing shedding light on the unconscious impulses, latent emotions, and thought patterns that shape consumers’ choices.
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NEUROMARKETING : The Science of Persuasion in Practice by Matheus Martins Soares – eBook
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