Matthias Arndt, “New Economy Emotion: Engaging Customer Passion with e-crm” – eBook

Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication – even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet’s tremendous power for personal interaction in a powerful ongoing loop. Other titles in the New Economy Excellence series include: New Economy Edge: Strategies and Techniques for Boosting Online Profitability Jeremy Kourdi – 0471498440 New Economy Energy: Unleashing Knowledge for Competitive Advantage Sultan Kermally – 0471499633 New Economy Expression: Redefining Marketing in the Multi-Channel Age David Mercer – 0471500089