Guerrilla Marketing : Unconventional Strategies for Building a Brand by Antonio Maranhao – eBook

Guerrilla marketing an innovative approach to marketing that relies on creativity and unconventional methods to attract and retain customers. Successful guerrilla marketing campaigns are those that are carefully planned, executed, and evaluated to ensure that they achieve their desired objectives.Identifying your target audience and creating a strong brand identity are essential for developing an effective guerrilla marketing plan.There are many strategies and tools available for developing and implementing a guerrilla marketing campaign, including leveraging social media, creating buzz, and using experiential marketing.While guerrilla marketing can be highly effective, it also comes with risks, including negative feedback, legal issues, and reputational damage. It is important to have a plan in place to mitigate these risks and respond to any issues that arise.The future of guerrilla marketing is likely to involve continued innovation and a focus on digital and social media platforms, as well as increased emphasis on sustainability and social responsibility.By following the strategies and tips outlined in this book, readers can learn how to build an effective guerrilla marketing campaign and stay ahead of the curve in the ever-evolving world of marketing