Marketing Principles, Management and Strategy, Targeting, Segmentation, Pricing, 4P, SWOT, Promotion, Marketing ControlWhat you’ll learnIntroduction to Marketing ManagementPrinciples of marketing management effectivenessTarget market analysisSegmentation and positioningDevelopment of a marketing packagePricingDistribution and promotionMarketing Management and СontrolTargetingSegmentation4PSWOTRequirementsNo special requirements. Course for any who want to build a career at marketing and managementDescriptionWhat you’ll learnWhats is Marketing Management nowadaysThe theory of Marketing ManagementPrinciples of marketing management effectivenessTarget market analysisSegmentation and positioningDevelopment of a marketing packagePricingDistribution and promotionMarketing Management and СontrolCourse provided by: The Retail Banking School, Lisbon, Global Banking, Fintech and Business school.Course Plan:1. Introduction to Marketing Management2. Principles of marketing management effectiveness3. Target market analysis4. Segmentation and positioning5. Development of a marketing package6. Pricing7. Distribution and promotion8. Marketing Management and СontrolCourse Instructor: Zhansaya Berdikulova, Regional Coordinator of the leadership development project in schools of Kazakhstan,certified coach, leadership development coachMaster of Economic Sciences of M.Auezov South Kazakhstan UniversityA little about me:My name is Zhansaya, but for you I’m just SayaFor the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning – all the flexible skills necessary for life and work. In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers. I wish you new knowledge and hope that the course will be useful and effective for you!Let’s get started!Linked Topics:Marketing FundamentalsManagement FundamentalsBusiness FundamentalsWho this course is for:Course for any who want to build a career at Marketing
