Digital Marketingby Samikshya Poudel – eBook

In the rapidly evolving landscape of business, Digital Marketing has become the cornerstone of success. This comprehensive book delves into the intricacies of digital marketing. As we embark on this exploration, we will uncover the importance of understanding your audience, crafting effective strategies, optimizing websites, and leveraging key digital marketing channels.From its origins in the 1990s alongside the rise of the Internet, digital marketing has evolved into an indispensable tool for businesses striving to thrive in our increasingly digital-centric world.However, the book is not just a celebration of digital marketing; it critically examines its limitations. Businesses heavily reliant on in-person interactions or operating within niche markets may face challenges. Moreover, the evolving landscape poses new challenges, such as the imperative need for hyper personalization, the shift from product-centric to experience-centric marketing, and the recalibration of ROI calculations in the digital age.Whether you’re a startup, a small business, or a multinational corporation, “Digital Marketing” equips you with insights to navigate the digital terrain successfully. It’s a guide that goes beyond the basics, offering a nuanced understanding of the challenges and opportunities presented by the digital age in the ever-evolving field of marketing.