Data Driven Marketing A-Z: Improve Your Campaign Performance – eBook

Guide to creating a Data Driven Marketing Campaign and using Campaign Analytics to drive stronger campaign preformanceWhat you’ll learnUnderstand Data Driven MarketingCalculate Cost Per Lead (CPL)Calculate Lead To Close RationLaunch a CampaignWork out the ROIAnalyse and critically asses a marketing campaignRequirementsSome campaign experience and marketing knowledge will give you a deeper understanding of some conceptsA passion for marketing and data with really basic knowledge of excelDescriptionMarketing is getting faster paced by the minute and it can be really hard to keep up as well as analyse whats right and whats wrong with your marketing. That’s where my course comes in. My course is designed to give everyone that is interested in marketing the tools to analyse campaigns and use metrics to make correct decisions improving your campaign success.It is designed with a great fun foundation building up on previous lectures and information all the way till you are ready to launch your own campaign and lastly analyse it. My course will prepare you with realistic concepts so that you can use it right away whether you own your own business, work in marketing or even manage a team and want more from your campaign data.Data doesn’t have to be boring, my course will paint a picture rich in information and detail which you will use to better your campaign and think objectively on how to improve your results. So take the course I always wish I had when I started in Marketing and get the competitive edge in this ever changing industry!Who this course is for:If you work in marketing and want to know a bit more about your campaign metrics and how to analyse your results. If you are a student and your looking to gain some real life marketing skills to add value in your first roleThis course is for anybody who wants to add data-driven decisions into their marketing strategy