Data-Driven Email Marketing : Leveraging Analytics to Optimize Campaigns by Eleanor Blake – eBook

Data-Driven Email Marketing: Leveraging Analytics to Optimize Campaigns Master the Art of Email Marketing through Analytics Chapter Highlights: Chapter 1: A Powerful Tool for Business Growth Unveil the world of Email Marketing, explore its myriad Benefits, acquaint with Email Marketing Platforms, and master Building an Email List and Crafting Compelling Email Content. Chapter 2: Email Analytics and Data Collection Decode the magic of Key Email Metrics, harness Tools for Data Collection, visualize Data, experiment with A/B Testing, and ensure Data Privacy and Compliance. Chapter 3: Analyzing Email Campaign Performance Demystify Campaign Performance Metrics, sharpen Segmentation and Targeting, track User Behavior, delve into Email Campaign Case Studies, and optimize your Email Campaigns. Chapter 4: Advanced Email Segmentation and Personalization Elevate your segmentation game. Dive into Advanced Segmentation Techniques, master Dynamic Content Personalization, map out Customer Journeys, automate with Behavioral Email Automation, and perfect Testing and Iteration. Chapter 5: Deliverability and Email Performance Optimization Master the art of Deliverability. Grasp Email Deliverability Fundamentals, configure Email Authentication and Infrastructure, preview your Emails, manage Email List Hygiene, and troubleshoot Deliverability Issues. Chapter 6: Email Campaign Optimization for Higher Conversions Transform your emails into conversion machines. Explore Conversion Optimization Strategies, master Email Copywriting Techniques, nail Call-to-action (CTA) Best Practices, optimize Landing Pages, and ace Email Conversion Tracking and Attribution. Chapter 7: Email Automation and AI in Marketing Step into the future. Introduction to Email Automation, orchestrate Workflow Automation and Drip Campaigns, personalize at scale with AI, harness Predictive Analytics, and navigate Ethical Considerations. Chapter 8: Email Marketing Strategy and Future Trends Craft an impactful strategy. Formulate an Effective Email Marketing Strategy, decode Email Marketing KPIs and Metrics, fortify Customer Retention through Email, explore Emerging Email Marketing Trends, and embrace the Future of Email Marketing. Why “Data-Driven Email Marketing”? The Power of Analytics Unearth the potential of data to supercharge your email marketing campaigns. Fine-tuned Strategies Leverage insights to refine your campaigns for maximum engagement and impact. Real-world Examples and Tips Learn from practical case studies and actionable tips for instant implementation. Unlock the Potential Whether you’re a marketer or a beginner, “Data-Driven Email Marketing” is your guide to harnessing data for exceptional email results. Ready to Revolutionize Your Email Strategy? From analytics to optimization, “Data-Driven Email Marketing” is your handbook for taking your email campaigns to unprecedented heights. Buckle up for a data-driven journey!