Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers by Hillary Carpio, Travis Henry, Denise Persson – eBook

Unify your teams and go to market like the best in the businessHillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call “one-team GTM.”In Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to:Turn your funnel upside down and stop wasting resourcesDesign a one-team ABM program, align people with strategy, and win buy-inDeliver the right message at the right time to the right accountScale your pilot to sell (and upsell) to enterprise heightsWhether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen.