Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called “valley of death”–the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market.
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Managing Technology from Laboratory to Marketplace: Cheating the Valley of Death – eBook
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