. 50MINUTES, “The Long Tail Theory for Business: Find your niche and future-proof your business ” – eBook

Find your niche and future-proof your business!This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.In 50 minutes you will be able to:- Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization- Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy- Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more”Read more