Total Customer Growth: Win and Grow Customers for Life with ABM and ABX by Adam Turinas, Ben Person – eBook

“Rock Solid ABM Bible,” – Charles Cantu, founder of Rest Digital”TCG Will be the Next Acronym on Every Marketers Lips,” – Bob Abrahamson, chief marketing officer, pCare”This book is very well written and full of actionable insight. I especially appreciate the many free tools offered for download as part of the book purchase,” – Kelly McDermott, chief marketing officer, of Caregility”A fresh take on ABM. It’s the sort of book you can come back to frequently for how-to’s and ideas,” – Drew Neisser, Founder of CMO Huddles and award-winning authorIf you have read or considered great books like ABM is B2B by Sangram Vajre or A Practitioner’s Guide to Account-based Marketing by Bev Burgess, you will enjoy this fresh and up-to-date take on ABM.Adam and Ben speak with hundreds of sales and marketing leaders every year. Several recurring issues come up: How to get started with ABM, how to win and grow a more profitable customer base and how to turn marketing into a competitive advantage.This book will answer these questions about ABM and propose a new, more holistic model for making your sales and marketing more effective.ABM is part of the answer and is emerging as the way to acquire new and more profitable customers. In addition, a relatively new concept has emerged called “account-based experience” (ABX) that addresses how to cross-sell, upsell, and convert customers into evangelists.