A groundbreaking guide to successful sales explains how to identify the various types of key decision-makers within an organization–Charismatics, Thinkers, Skeptics, Followers, and Controllers–and how to tailor a sales presentation to match each specific category.
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Gary A. Williams, Alden M. Hayashi, “The 5 Paths to Persuasion: The Art of Selling Your Message” – eBook
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