Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.The book:- includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments;- looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands;Read more
Sale!
Sanal Kumar Velayudhan, “Rural Marketing” – eBook
Note : We will send documents to your purchase email within 24 hours of your payment. Don’t worry, we will send it to you as soon as possible
Original price was: $70.99.$15.00Current price is: $15.00.
Details
Language | |
---|---|
ISBN | |
Page number | |
Format |