Analytics and marketing tags implementation with Tag Manager – eBook

Learn how to effectively manage your web data collection for better decision-makingWhat you’ll learnTrack different types of web dataUnderstand how the Data Layer worksEnsure that the tags you create respect user consentAccess personalized website dataPlan and implement e-commerceManaging more technical challengesOrganize containers and workspacesRequirementsA basic knowledge of Tag Manager and Google Analytics 4 can be helpful, but you don’t need any experience working with these tools.DescriptionThis course is designed for those who aspire to master Tag Manager, aimed at optimizing their digital marketing and analytics efforts. Participants will acquire advanced skills in the use of Tag Manager, ready to employ this knowledge to drive potent marketing strategies and enhance overall business performance.The learning path initiates with an in-depth exploration of leveraging Tag Manager to track various types of website data such as traffic, user behavior, conversions, and more. This includes utilizing diverse analytics and marketing tools. Participants will be introduced to a range of techniques for tracking and managing website data, which aids in refining decision-making processes and marketing strategies.An integral part of the course is understanding the Data Layer, where students will demystify its role and grasp its critical importance in providing accurate information essential for effective tracking. The course also emphasizes compliance with user consent regulations, imparting best practices for implementing tags that respect user privacy and adhere to strict data protection laws.Furthermore, participants will explore methods to access personalized website data, which offers detailed insights into individual user journeys. This enhances the personalization of marketing efforts, enabling participants to excel in their digital initiatives.For those with an interest in e-commerce, the course provides extensive guidance on planning and executing e-commerce tracking. This includes mastering the configuration of essential e-commerce tags needed to monitor product views, cart additions, purchases, and other vital metrics.The course also addresses more technical challenges such as managing complex triggers, debugging tag issues, and troubleshooting unexpected behaviors in tag implementation. Participants will learn how to organize containers and workspaces within Tag Manager, ensuring efficient management and effective collaboration.By the end of this course, participants will be thoroughly equipped with the necessary tools and knowledge to optimize their digital marketing and analytics efforts, standing out in their respective fields.Who this course is for:Marketing professionals who want to deepen their knowledge of Tag Manager and expand it to cover opportunities in digital marketingWeb developers concerned about the proliferation of client-side tags, and who want to take steps to improve governanceManagers who understand how important it is to take ownership of the data collection and processing processes within an organizationData privacy or security professionals who want to deploy and use tools and methods to protect the user’s right to control their dataTag Manager users who want to know more about this tag management system and tracking possibilities